Some of the study’s salient points, which include comparing BlackBerry’s efficiency with competing systems, are as follows:
Efficient E-mail Handling – As shown in Table 5 in the attached study, in nearly all cases, BlackBerry was significantly more efficient than competing solutions. In nearly all cases, BlackBerry sent less data over the air than the original file size. In some cases, the amount sent was only a small percentage of the original file.
Superior Browsing Efficiency – BlackBerry users have the ability to choose the image quality settings for Web browsing including low, medium, and high. The lower the image quality setting, the less data is transferred to the device and the faster the downloading time.
Policy Management Capability – Beyond efficient operation, the BlackBerry Enterprise Server provides a number of ways that businesses can control data consumption on BlackBerry devices, for security and consumption control purposes.
Protocol Resiliency – BlackBerry communications protocols were designed to function even in slower networks. This heritage makes them highly bandwidth-efficient and particularly resilient in congestion situations regularly encountered today’s modern networks.
While the mobile broadband market is emerging as an extremely successful industry, it is facing significant challenges that can only be met through a broad sweep of measures to meet rising demand while ensuring efficient use of networks.
RIM rises to the challenge by delivering high-value, highly efficient products and services for a wide range of customers. As BlackBerry enables significantly less data consumption by applications, it benefits carriers by lowering costs and by accommodating a greater number of users on the network without any deterioration in quality. Meanwhile, end-users can benefit from lower monthly fees. This is the BlackBerry advantage.
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