A window to your world opens with Sony Ericsson LiveView

Sony Ericsson has announced the new Sony Ericsson LiveView™, an innovative accessory that is another step in the company’s commitment to help consumers get the very best mobile phone experience through the open Android platform. The Sony Ericsson LiveView™ is part of the Sony Ericsson Extras portfolio – a division which offers a total product experience and enhanced mobile possibilities.

The Sony Ericsson LiveView™ uses Bluetooth™ connectivity to wirelessly pair up to a compatible handset and allows consumers to control the phone without taking it out of their pocket or handbag. Read text messages, see incoming calls and keep up to date with the latest news on Facebook™ and Twitter™.

The Sony Ericsson LiveView™ allows the user to control the Sony Ericsson music features of the handset from the micro display, selecting tracks and controlling volume. The product also serves as a calendar reminder, displaying calendar events and other phone applications.

Whether on the go, in a meeting or out for dinner, the convenient Sony Ericsson LiveView™ can be clipped anywhere. Attached in a watch strap, on a keychain or clipped to a laptop, the micro display allows the user to incorporate the product into their lifestyle and always stay connected.

Peter Ang, Vice President, Marketing, Asia Pacific region, Sony Ericsson said: “It is our ambition to be THE Communication Entertainment brand and this includes being the most open mobile phone brand on the market. We believe in openness and offering consumers a wide range of applications to choose from. We will continue to develop accessories to ensure we play a major and groundbreaking role in the market and design innovative and exciting accessories for all platforms, including Android.”

Peter Ang continued: “The Sony Ericsson LiveView™ is the first Sony Ericsson accessory to be compatible with the open Android™ platform which gives developers an opportunity to be creative and develop the next must-have innovative application.”

It’s your window to your world with Sony Ericsson LiveView™. This micro display device mirrors the phone. Control your music and get tunes on the go. Don’t miss out. Get instant notification and read texts, Tweets and Facebook™ updates. See who is calling through incoming calls. The open platform allows developers to add to the large collection of applications for a unique experience.

To find Sony Ericsson LiveView™ enabled applications, Sony Ericsson has developed the Sony Ericsson LiveWare™ Manager application. It will scan Android™ Market for Sony Ericsson LiveView™ enabled applications and present them to the user. The Sony Ericsson LiveWare™ manager will be available from Android™ Market, or come preinstalled in phone bundles.

The Sony Ericsson LiveView™ will be available in stores across Asia Pacific from Q4, 2010.

The Sony Ericsson LiveView™ is also available in one of the Sony Ericsson Experience Packs. An ‘Experience Pack‘ is a package of several related components that together create a great user experience in a certain area. The packages include mobile phone applications, accessories, services and much more. The “Sony Ericsson Fitness Pack” is aimed at sports and fitness enthusiasts. It contains a sport application for the Sony Ericsson LiveView™ – The SportyPal™ Pro – and a carrying case for your mobile phone – ideal for exercising.

The first ‘Sony Ericsson Experience Pack” will be available in selected markets across Asia Pacific in Q4.

To see more about Sony Ericsson Extras visit: www.sonyericsson.com/LiveView