Sony Ericsson has announced its first mobile phone with Smile Shutter technology, wrapped up in its most affordable Cyber-shot phone to date; the C510 Cyber-shot. Smile Shutter technology will also be added to the recently launched 8.1 megapixel camera phone C905 Cyber-shot .

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Sony Ericsson introduces the beautifully simple C510 Cyber-shot , its most affordable Cyber-shot phone to date, and an application upgrade to the C905 Cyber-shot phone, currently at the top of the charts across the globe.

The Sony Ericsson Cyber-shot portfolio has topped 32 million handsets sales worldwide demonstrating Sony Ericsson’s market leadership in bringing exciting new camera phone technology to consumers around the world.

se-c510The C510 Cyber-shot will make Sony Ericsson’s camera phone experience accessible to even more consumers and markets worldwide.

More consumers can now enjoy the Cyber-shot™ experience, without compromising on quality at an affordable price. Sony Ericsson continues to push design and innovation, as well as work with the best partners in the industry, to provide existing consumers and consumers in new markets the chance to enjoy the benefits of mobile photography.

The C510 Cyber-shot phone was rated “best imaging experience,” in the 3-megapixel range of camera phones, according to a research conducted in Germany by TESTfactory*.

The accessible C510 Cyber-shot™ handset is jammed packed with the highest quality imaging technology and encased in a stylish handset design expected from Sony Ericsson.

Its beautifully simple features include the reliable 3.2 megapixel Cyber-shot™ camera with protective slide-in lens cover. Smile Shutter™ is a clever technology that detects a person’s smile and immediately takes the photo! Face Detection is a focusing technology that looks up to three faces at a time. Photo Fix adjusts light balance, brightness and contrast simultaneously. Take the best shots with auto focus. Snapfish by HP is a pre-installed application that allows users to send print orders from the phone to Snapfish and have quality photo prints delivered to their homes.

Auto-rotation alters the landscape and portrait view by rotating the mobile phone. Illuminated imaging shortcut keys give one fast access to camera functions. The phone is also YouTube™ enabled so you can upload your videos and images straight to the web. See your entire SMS conversation history at a glance, conversation style.

“We have been leaders and innovators in the camera phone segment since the company was started,” said Dennis Manzano, Sony Ericsson General Manager. “Now we are delighted to unveil the C510 Cyber-shot™, our most accessible Cyber-shot™ phone to date which includes a host of new features normally found on more premium phones. Features like Smile-Shutter™, YouTube integration and Snapfish by HP integration make the C510 Cyber-shot™ a really fun mobile phone to use. This phone will enable us to engage new markets and consumers to our Cyber-shot™ phone experience.”

Also announced is an enhanced C905 Cyber-shot™ phone with new software. The 8.1 megapixel camera phone has received tremendous feedback across the globe. According to TESTfactory*, the C905 Cyber-shot™ phone delivered the “best imaging experience,” in the 8-megapixel class of camera phones.

This upgrade is designed to add extra value to a consumer’s camera phone experience, and make a fantastic product even better. Consumers who already own a C905 Cyber-shot™ phone can easily download the new applications from mid-February 2009 at www.sonyericsson.com.

Capture the spontaneous moments in life with the C905 Cyber-shot™ upgrade, which features Smile Shutter™, YouTube™, WayFinder 8, Snapfish by HP for high quality, best value prints. It lets you place print orders directly from the mobile phone so no memory cards, cables or offload needed. The new SMS/MMS conversation style lets users switch between the generic inbox or conservation chat where the entire message chain is presented at a glance.

Also announced today is a new colour of C905 Cyber-shot™, Tender Rose, available from Q1 2009 and the IM502, a new camera phone tripod.

The C510 Cyber-shot™ will be available in from Q1 2009 in the colours Future Black and Radiation Silver.

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