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Trip to South Africa with Sony Ericsson FIFA World Cup Contest

Trip to South Africa and Sony Ericsson phones up for grabs in FIFA World Cup ™ video contest

It’s game on for FIFA World Cup™ fans as Sony Ericsson launches a video competition that promises exciting prizes including the new gesture gaming phone Kita and a trip for two to South Africa . Sony Ericsson is searching for a Filipino child to be a FIFA flag bearer in the 2010 FIFA World Cup™ in South Africa .

The winning child, together with his parent or guardian, can use his Sony Ericsson Kita to catch the excitement of this once-in-a-lifetime experience.

“The Sony Ericsson Kita will be an exciting and handy travel companion for our young FIFA flag bearer headed for Cape Town , South Africa . The handset will help him or her keep in touch, and keep us posted on this historic journey ahead. This will be the first time for the Philippines to participate in a FIFA World Cup event,” said Dennis Manzano, Sony Ericsson General Manager.

Sony Ericsson will award Kita handsets to the top five finalists of the Search for the FIFA World Cup™ Flag Bearer. The contest is open to Filipino children aged 10-16 years old. Simply create a 30-60 second video and creatively answer, “Why I deserve to win the Sony Ericsson Search for the FIFA World Cup™ flag bearer.” Upload the video to www.clickthecity/sonyericssonfifa. Children can have fun and present their reasons in play, song, dance and other creative ways to convince judges.

Five finalists will be chosen and beginning March 8, 2010, voting for the number one favorite flag bearer begins. Sony Ericsson will let the public decide who deserves the honor of being sent as the Philippines ’ first FIFA flag bearer to this premier international sporting event.

The Sony Ericsson Kita is the first motion and gesture gaming handset outside the Japanese market, and features everything for the young traveler to enjoy. It comes loaded with gesture games, so one can just move their body to play and win. Other great games, including motion and standard games, are ready to be accessed from a games carousel on the phone’s desktop. A/B buttons act as gaming shortcut keys.

Kita also comes with a 5-megapixel camera with auto focus, 4x digital zoom, face detection and geo-tagging. Take pictures and record videos of unforgettable FIFA World Cup™ moments. The camera has a send-to-web function for one to easily share images and video clips to family and friends. Music call lets a user share their music with one button press while talking.

Exclusively for the Asia Pacific market, the Kita also comes with exclusive content from the Sony Ericsson Entertainment Asia portal. Each phone can be loaded with entertainment features of the user’s choice such as blockbuster films from Sony Pictures, songs and music videos from Sony Music and game titles from the Gameloft content library.

Sony Ericsson is the Official Mobile Phone Handset of the 2010 FIFA World Cup™. Visit www.clickthecity/sonyericssonfifa to learn more about the Sony Ericsson Search for the FIFA World Cup™ Flag Bearer. Registered voters on the site will get a chance to win the exclusive Sony Ericsson Team Pilipinas shirts.

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